1/25/2024 0 Comments Bsnes developerThis programme will not only teach you innovation in well-established companies, but also innovation as part of the establishment of new companies. Innovation in different types of companies You will gain knowledge of how to forecast the future needs of a company for product innovation in order to secure future revenue earning opportunities. You will also learn about the core aspects of management control and financial management in relation to innovation projects. This will be important if you seek to design your own viable project, but also for assessing the quality of projects presented to you by others. You will be taught about the process of managing innovation and business development projects and about making budgets as well as drafting and assessing business plans. Managing innovation and business development projects Open Innovation implies the tendency that innovation processes increasingly require collaboration with several stakeholders, users, suppliers, experts, etc. In this context, Open Innovation is one of the central concepts with which you will become familiar. You will also gain knowledge on how to put innovation on the corporate strategy agenda. You will learn about the processes of identifying ideas for innovation, strategies in different types of companies as well as how innovation can become a part of the overall strategy of a company. Each innovation has different aspects, some referring to its value proposition, some to its future users, some to the likely responses from its competition, and so forth.Īn innovation does not become successful by taking a one-sided focus on these aspects. To manage a company effectively through innovation and business development, you need structured and informed analysis. ![]() Through an introduction to the theory and practice of innovation, you will learn to manage and solve problems pertaining to the organization of innovation and entrepreneurship. Innovation and the ability to create competitive advantage for firms are at the very core of this concentration. To remain innovative, companies need to develop new products and processes – and they need to do it quickly.
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